Woman wearing a ruby-detailed gold pendant necklace and matching ring

Find the piece that feels like yours.

For nearly two decades, we've brought the artistry of Italian gold to Dubai's most iconic jewellery destination. Every piece is 18kt, hand-selected, and made to be worn for generations.

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18 karat Italian goldIn Deira since 2006Free delivery across UAE

Jewellery at Roza

From complete sets and bangles to earrings, chains, pendants and crosses, each piece reflects the artistry of Italian craftsmanship.

Ask what is available

Italian gold pendant necklace with matching earrings — Italian gold sets

Yellow, white and rose gold bangles with diamond details — Bangles

Colourful floral gold earrings — Earrings

Textured yellow and white gold stud earrings — Everyday pieces

75%pure gold

Why 18 karat

Strong enough to wear. Pure enough to keep.

The balance of purity and strength in 18kt gold allows for fine Italian craftsmanship and intricate detail, in pieces made to hold their shape for years.

Read the 18K gold guide

A custom diamond ring turning slowly to show its details

Begin with the piece you have in mind.

Bring a reference or describe what you are looking for. The team will help shape the setting, stones and proportions before the piece is made by order.

01Share the idea
02Choose the details
03Made by order

Ask about a custom piece

Since 2006

A name built on trust.

Mr. Raju founded the business in Dubai's Old Gold Souq in 2006. Nearly two decades on, the same families still walk through the door, and what began as business has, over the years, grown into something closer to family.

Read our story

Words from our customers.

Recent experiences shared on Google.

“Mr. Raju made sure I got everything I wanted. They sent photos and videos to ensure the entire process remained smooth.”

“Best jewelry shop when in Dubai Gold Souq to shop from. Unbeatable prices. Excellent customer service.”

“I just bought a diamond for myself and what an incredible deal and outstanding service. Highly recommended.”

“I’ve been a faithful customer for over 6yrs! Mr Roza and his team are just exceptional! He can be trusted 10000%.”

“I have been a customer for almost 10 years and I love the ease of shopping and getting beautiful jewelry designs from Roza. Raju and Uday are amazing.”

“My family was introduced to Roza’s over a decade ago. I go to Dubai at least once a year and always go back to update my jewellery collection. The quality and styles are amazing, and the service is great! I would recommend Roza’s to anyone who is looking for a safe place to buy jewellery in the Souk.”