A rich gold tone
With more gold than 14K, yellow 18K gold usually carries a deeper, warmer colour.
ROZA18K gold in Dubai
Understand its purity, colour and wearability before choosing your next piece of fine jewellery.

What 18K means
Gold purity is measured in 24 parts. In 18 karat gold, 18 of those parts are gold and six are other metals. That gives 18K its 75% gold content.
You may also see the number 750 on 18K jewellery. It expresses the same purity as 750 parts of gold per 1,000.
Purity with purpose
Pure gold is naturally soft. Mixing it with other metals changes its strength, colour and working qualities while preserving a high gold content.

With more gold than 14K, yellow 18K gold usually carries a deeper, warmer colour.
The alloy adds durability compared with pure gold, making 18K a practical choice for many fine jewellery designs.
Its balance of purity and strength supports precise forms, stone settings and detailed Italian jewellery design.
The karat scale
Karat describes gold content, not overall design quality. A higher number means more gold and less alloy.
75% gold with added strength from its alloy. A high gold content shaped for detailed fine jewellery.
One purity, different tones
The gold content stays at 75%. The alloy recipe changes the colour and can also change how the surface is finished.

Wear it well
The right care depends on the whole piece, especially its stones, settings and surface finish.
Remove fine jewellery before swimming or using household cleaners. Apply perfume and cosmetics before putting jewellery on.
Use a lined box or soft pouch so pieces do not rub against each other and create avoidable scratches.
Start with a soft, lint-free cloth. Ask the team before using chemical or ultrasonic cleaners on stone-set, plated or delicate pieces.
Clear answers to the questions customers ask most often.
Yes. 18K gold is real gold made from 18 parts gold out of 24, which equals 75% pure gold.
750 is a fineness mark. It means 750 parts out of 1,000 are pure gold, which is the same purity as 18 karat gold.
18K gold is widely used for fine jewellery and is more durable than pure gold. It can still scratch or dent, and wear depends on the design, setting and how the piece is used.
Gold is resistant to corrosion, but the alloying metals, surface finish and everyday residue can affect a piece's appearance. Care requirements also vary when diamonds, pearls or coloured stones are present.
22K gold contains about 91.7% gold, while 18K contains 75%. The additional alloy in 18K gives jewellery more support for detailed shapes and settings.
Neither is universally better. 18K has a higher gold content and usually a richer gold colour. 14K contains more alloying metal. The right choice depends on the look, design and how the piece will be worn.
For a simple gold piece, start with a soft, lint-free cloth. Care can change when a piece includes stones, pearls, plating or delicate settings, so ask a jeweller before using chemical or ultrasonic cleaners.
Continue the conversation
Visit the shop in Dubai's Old Gold Souq or ask the team about the current selection.